Contact Us →
Founding Partner Program. For HubSpot Solutions Partners.

Add £150K+ recurring revenue to your HubSpot agency without hiring.

Plug a semi-autonomous AI content engine into your client retainers in 5 days. £1,500 per month wholesale per client. You set retail (typical £3,000 to £5,000). Keep 100% of the spread. Built by the team behind Whitehat, HubSpot Platinum since 2016.

Book a 25-minute partner call → See the offer
  • HubSpot Platinum since 2016
  • London’s largest HUG
  • 15 years in the HubSpot ecosystem

Who this is for

Built for owner-led HubSpot Solutions Partners.

Built for you if

  • You run a 2 to 10 person owner-led agency
  • You sit at HubSpot Gold or Platinum Solutions Partner tier
  • You have 5 to 20 retainer clients active right now
  • You operate in US, UK, Canada, ANZ, Ireland or South Africa
  • Your end clients are B2B SaaS, services, manufacturing or professional services
  • Your clients are starting to ask about AI and you do not have an internal AI capability

Not for you if

  • You are an in-house team, not an agency
  • You are a non-HubSpot agency or freelancer
  • You sell purely consumer or B2C content
  • You already employ a full content team and do not want a partner
  • You want a tool, not a done-for-you production line
  • You have under 5 active retainer clients
My clients are starting to ask me about AI and I’m bluffing. I need a partner who can be the AI-capable person in the room tomorrow without trying to steal the account. And I cannot afford to hire three content people to make that happen.

Verbatim, from a HubSpot agency owner this offer is built for

The dream outcome

Be the agency your peers cannot poach clients from. Because your AI work looks like a category they cannot match.

Walk into every client QBR with rankings your agency could not have shipped on its own. Free your account managers from production work. Show up to the next HUG meeting as the agency that already solved this, while your peers are still asking who to call.

Add a high-margin recurring line of revenue that compounds quarter over quarter, at zero new headcount cost, with the IP for every client locked exclusively to you.

Not a cost-saving pitch. A status pitch. Be the AI-capable HubSpot Solutions Partner your peers refer clients to, not away from.

What you get

Nine bundles. One white-label engine.

Total stacked value at 5 clients, year one: £116,000 in delivered assets plus £240,000 in production retail-equivalent. Built per-client. Lives under your brand. Transfers back to you on contract end.

The production engine

Bundle 05. £4,000 per client per month retail.

Production and Refresh Pipeline

“AI articles are generic, images are stock, no schema, no internal linking. Existing content stops performing and never gets revived.”

One article per working day per client. 20 per month: new builds plus refreshes of declining or striking-distance pages, decided each month from GSC data. Deep research, AEO structure, branded images, JSON-LD schema, internal linking, CTAs from the asset library, direct publish to HubSpot or WordPress.

£4,000 retail per month

Per-client assets, built once, transferred to you on contract end

Bundle 01

Per-Client Brand Voice Document

“My account managers don’t have time to brief a vendor on every client.”

A 4-page locked brand voice document per client, reverse-engineered from the client’s existing site plus a 3-document upload. One-time build, lives forever.

£2,400 per client

Bundle 02

Per-Client Buyer Persona Library

Three to five full buyer personas per client, mapped to buyer-journey stage. Every article speaks to a named persona, not a category.

£1,500 per client

Bundle 03

Per-Client Asset Library

A live inventory of every shareable client asset. Each article gets a primary CTA from this library plus contextual secondary CTAs. Updates monthly.

£1,200 per client

Bundle 04

Per-Client Content Calendar

3-month rolling content calendar per client, published in the dashboard. Topic, target keyword, persona, asset-library CTA, and new-vs-refresh status visible for every slot.

£1,200 per client

Operations + protection + onboarding

Bundle 06

Client Performance Dashboard

White-labelled dashboard. Publishing log, calendar view, GSC keyword ranking lift, GA4 organic sessions. 15 minutes per month on reporting, not 4 hours.

£1,200 per client per month

Bundle 07

Partner Sales Asset Kit

Case study templates, side-by-side article comparison generator, pricing calculator, pitch deck. Updated quarterly with new cohort wins.

£3,000 per year

Bundle 08

Lead Registration plus IP Protection Lock

Once you register a client, they are exclusively yours. We never sell direct. Brand voice, personas, asset library, calendar all transfer to you on contract end. Signed under the Founding Partner agreement.

£5,000 per contract

Bundle 09

5-Day Partner Onboarding Sprint

Day 1 to 2: brand voice extraction, persona generation, asset library build for first 3 clients. Day 3: calendar. Day 4: first article published. Day 5: dashboard plus 60-minute AM training.

£4,500 one-time
Your investment: £1,500 per client per month, flat. No up-front cost. No long-term contract. Cancel any individual client with 30 days notice. You set retail to your client (typical range £3,000 to £5,000 per month) and keep 100 percent of the spread.

Bonuses

Eleven bonuses worth more than the core.

At a realistic year-one activity of 12 prospects registered and 3 case studies produced, total bonus value lands at £85,800. Stacked on top of the core engine, this is the Founding Partner reciprocity asymmetry.

Sales enablement. Help you sell the partner line.

Bonus 01Founding Partner Pitch Pack

For every prospect you register, we build a tailored pitch pack. A sample article on the prospect’s actual industry, plus a side-by-side comparison of one of their existing live articles versus a refreshed version through our pipeline. AEO scoring, internal linking diff, schema additions, keyword coverage delta. Your account manager walks into the next pitch with a custom asset in hand.

Crushes“I have nothing to show prospects when I pitch AI content” and “prove to me your AI work is actually better than what I’m producing.”

£3,500each prospect
Bonus 02Co-Branded Case Study Rights

Every client your agency lands using our content engine becomes a case study with your logo and account manager’s name above ours. A portable proof asset every quarter for cold outreach, your website, HUG presentations, conferences. CK Physio is the template, your client’s version is yours.

Crushes“I have no case studies of AI-content wins in my industry.”

£5,000each case study
Bonus 07White-Label Discovery Call Support

Clwyd or Peter joins your first 3 client discovery calls as “the AI content specialist on our team.” Your branding, your relationship, our expertise in the room. The fastest way to compress your own learning curve while protecting the close rate on the first three deals.

Crushes“I cannot sell what I do not fully understand yet.”

£2,400one-time
Bonus 11White-Label MSA plus Dispute Resolution

A lawyer-reviewed Master Service Agreement template you rebrand for your clients. Covers AI content production, ownership, refresh rights, performance metrics, off-boarding. Plus a 12-month dispute resolution clause: if your client questions an article’s quality, brand fit, or factual accuracy, Clwyd handles the rewrite or response on your behalf at no charge.

Crushes“What if my client doesn’t like an article and blames me.”

£4,200one-time

Growth mechanics. Compound the partner line over time.

Bonus 03Partner Slack Hotline

Direct Slack workspace access to both founders, Peter and Clwyd. Response within 4 business hours, often within 1. The same direct-access model Whitehat’s senior consultants get internally.

Crushes“What if I get a question I cannot answer in front of my client?”

£4,800per year
Bonus 04Quarterly Partner Mastermind

Four 90-minute live sessions per year, partner-only. Two on AI-marketing strategy and the agency channel (Peter). Two on technical implementation and the model landscape (Clwyd). All recorded.

Crushes“I’m worried about being left behind by faster-moving competitors.”

£3,000per year
Bonus 05Lead-Scoring Add-On, First Client Free

For the first client you register, we run the Helium lead-scoring product (normally priced at 30 percent of cost saved, capped at £2K per month). Free for 6 months as your upsell asset to convert your first partner-channel sale into expansion revenue.

Crushes“I need a second product to upsell my client base, content alone is too narrow.”

£2,400one-time
Bonus 10Full Website Audit Pack

A five-source diagnostic of one client website per partner during onboarding, plus one per quarter thereafter. Screaming Frog technical crawl, backlink profile, GSC, GA4, and Google Ads where applicable. A prioritised fix backlog you can sell to your client at full margin.

Crushes“The content engine is great but where else can I grow the account.”

£7,500each year

Time-to-value. Make the first 90 days inevitable.

Bonus 06First Article Live in 7 Days

Not “in progress.” Live, indexed, and visible in Google Search Console within 7 days of the partner onboarding sprint completing. Proof: GrowPerma launched on a brand-new domain on 2026-03-31 with zero authority, indexed inside the first week, scaled to 3,000 plus daily impressions and 84 clicks per month by day 50.

CrushesThe time-to-value objection. No “wait for it to compound.”

£1,500per client
Bonus 08Marketingmary, Free for Life

When Marketingmary launches its paid tier, you get founding-partner access free forever (covering 5 client projects). The closed-box product the partner channel is gated on. You are first in line.

CrushesThe “what about year three” objection with a roadmap-locked future asset.

£1,200per year
Bonus 09Account Manager Certification Sprint

A 4-hour live training for up to three of your account managers, recorded and uploaded to your private library. Covers the client-facing surface: how to read the performance dashboard with a client, how to defend the AI-content choice, how to handle a content-quality objection live, how to expand a content retainer into the lead-scoring upsell. Certification badge per AM.

Crushes“My account managers will resist this, they have to learn another vendor’s process.”

£1,800one-time
Fixed year-one bonus value (Bonuses 3 through 11): £28,800. Plus £3,500 per registered prospect (Bonus 1) and £5,000 per landed case study (Bonus 2). At a realistic year-one activity of 12 prospects and 3 case studies, total bonus value lands at £85,800, just shy of the partner’s £90,000 year-one wholesale outlay at 5 clients.

Risk reversal

The Bluffing Stops Here Guarantee.

Three clauses. Your agency carries zero rankings risk, zero quality risk, and zero algorithmic risk. All three are documented in the Founding Partner agreement.

01

Rankings. Top 30 in 90 days, or we keep publishing.

If a published article does not rank in Google’s top 30 for its target keyword within 90 days, Helium42 keeps publishing replacement articles on the same topic at zero additional cost until it does. We absorb the production cost. You absorb nothing.

02

Quality. 90-day client cancellation, refunded in full.

If a registered client cancels within the first 90 days citing content quality, the partner owes nothing on remaining wholesale invoices and Helium42 refunds any wholesale payments already made for that client. The partner walks away whole.

03

Algorithmic penalty. We rewrite at our cost.

If an article gets penalised by Google through manual action or algorithmic update, Helium42 rewrites and republishes the affected articles at our cost. No exposure for the partner.

Scarcity plus urgency

10 founding spots. Three pricing tiers.

Production capacity is capped at 10 new partners per quarter at the 5-day-sprint quality level. The Q3 wholesale rate locks for life for Founding Partners only. Every cohort onwards moves higher.

Q4 2026

£2,000 per client per month

Standard cohort

  • Same engine, same bundles
  • No bonuses
  • No lifetime rate lock
  • 33 percent higher than Q3
Wait for Q4

Q3 2026. 10 spots. Open now.

£1,500 per client per month

Founding cohort

  • Rate locks for the lifetime of the contract
  • Stacked bonuses included, worth £85,800 at year-one activity
  • Lead-registration exclusivity
  • IP transfer on contract end
Book a partner call →

Q1 2027

£2,500 per client per month

Public rate

  • The published wholesale rate from Q1 2027
  • No grandfathering
  • Q3 partners hold a 40 percent lifetime margin advantage
  • Same engine, different rate
Wait for Q1 2027
The partners who sign in Q3 2026 will have closed their first 3 to 5 clients before the Q4 cohort even opens. They will not catch up. And every client they sign locks in at £1,500 per month wholesale forever, even when the public rate hits £2,500 in Q1 2027.

Five layers of proof

Live data. Not promises.

The same pipeline shipping for our own assets and for our paid clients. Hot niche, cold niche, B2B SaaS, B2B services, dental B2C, brand-new domain. The system works across all of them.

helium42.com

B2B AI / SaaS

Top-3 on the lead term, 90-day lift

Position 2.0

“best free ai for construction estimating”

759 clicks

Last 28 days, 3.8x prior

9,000+

Daily impressions, up from under 100

Pos 16 to 7.5

Average position lift, 90 days

Same pipeline applied to B2B AI/SaaS niche. Top-3 rankings on three high-intent keywords, 7.24 percent CTR on the lead term.

peppereffect.com

B2B marketing services

20x impressions in 90 days

200 to 4,000+

Daily impressions, 20x

Pos 37 to 7.5

Average position lift

Sustained growth curve, not a spike.

growperma.com

Cold niche, new domain

Zero authority to ranking in 50 days

3,000+

Daily impressions, day 50

Position 3.5

Lead keyword

Brand-new domain, cold permaculture niche.

CK Physio

Dental, paid client

2.1M impressions on a single pillar

9,056

Clicks lifetime

2.1M

Impressions lifetime

25-plus ranked queries from a single content pillar.

Whitehat

HubSpot agency lineage

Operators productising the engine

Since 2016

HubSpot Platinum

15 years

In the ecosystem

Hosts London’s largest HUG. Not a new AI vendor.

Built by

Peter Vogel and Clwyd Probert. The same team behind Whitehat. HubSpot Platinum Partner since 2016 and host of London’s largest HubSpot User Group. The Founding Partner Program is the engine we already run, packaged for the HubSpot agency channel.

GSC verified 2026-05-19. helium42.com, peppereffect.com, growperma.com, CK Physio.

The offer in one paragraph

If you read nothing else, read this.

The offer in one paragraph If you run a 2 to 10 person HubSpot Solutions Partner agency and your clients are starting to ask about AI: we will plug a semi-autonomous AI content engine into your existing client retainers in 5 days, publish and index your first article in 7 days, ship 20 AEO-optimised articles per client per month under your brand (mix of new builds and refreshes of declining pages, decided each month from GSC data), build a per-client brand voice document, buyer persona library, asset library, and 3-month rolling content calendar, give your clients a white-labelled performance dashboard, lock every client exclusively to your agency through documented lead-registration, transfer all IP back to you on contract end, and give you free pitch packs per registered prospect, co-branded case studies, a direct Slack line to both founders, a quarterly partner mastermind, free lead-scoring for your first client, founding-partner access to Marketingmary for life, client-facing AI certification for your account managers, a full five-source website audit per client that doubles as your built-in upsell pathway, and a white-label MSA template plus 12-month dispute resolution coverage. You pay us a flat £1,500 per client per month wholesale and charge your client whatever you want (typical retail £3,000 to £5,000 per month). Five clients at £4,000 retail gets you £150K net new annual revenue. We guarantee top-30 rankings within 90 days or we keep publishing free until you get them, and we refund every wholesale payment if a client cancels in the first 90 days for quality reasons. There are 10 Founding-Partner spots in the Q3 cohort. The £1,500 per month wholesale price locks for life only for Founding Partners. The Q4 cohort opens at £2,000 per month per client. The Q1 2027 cohort opens at £2,500 per month per client.

Questions

Short answers. No fluff.

Program basics

What is the Helium42 Founding HubSpot Partner Program?

A white-label AI content production program for HubSpot Solutions Partner agencies. Helium42 builds per-client brand voice, personas, asset library, content calendar, and ships 20 AEO-optimised articles per client per month under the partner agency’s brand at £1,500 per client per month wholesale. Partners typically retail at £3,000 to £5,000 per month and keep the entire spread. Built by the team behind Whitehat, HubSpot Platinum Partner since 2016.

Who is the Founding Partner Program for?

Built for 2 to 10 person owner-led HubSpot Solutions Partner agencies at Gold or Platinum tier, with 5 to 20 active retainer clients, based in the US, UK, Canada, Australia, New Zealand, Ireland, or South Africa. For agencies whose clients are starting to ask about AI and who do not have an internal AI capability.

How is this different from Jasper, Copy.ai, or hiring an internal content team?

Jasper and Copy.ai are tools the agency still has to operate. Helium42 is a done-for-you production engine. Compared with hiring an internal content team at £115,000 plus loaded cost per year, Helium42 delivers 20 articles per client per month at £18,000 per client per year wholesale, with zero hiring risk, exclusive client lock, IP transfer, rankings guarantee, and a 7-day time-to-first-article.

Pricing

How much does the Helium42 partner program cost?

£1,500 per client per month, flat, wholesale. No up-front cost, no minimum contract term, no per-article usage tracking. Partners cancel any individual client with 30 days notice. The partner sets retail to their own client at any price they choose (typical range £3,000 to £5,000 per month) and keeps 100 percent of the spread.

What is the £1,500 per client per month wholesale rate?

The flat wholesale fee for the full content engine on one of the partner’s end-clients. Included: brand voice document, 3 to 5 buyer personas, asset library, 3-month rolling content calendar, 20 AEO-optimised articles per month, branded images, JSON-LD schema, internal linking, primary and secondary CTAs, direct publish to HubSpot or WordPress, and the white-labelled client performance dashboard. The rate locks for the lifetime of the Founding Partner contract for Q3 2026 cohort members only.

When does the Q3 2026 Founding Partner Cohort close?

When the 10 founding spots fill, typically within 14 days of opening. The Q4 2026 cohort opens at £2,000 per client per month wholesale. The Q1 2027 cohort opens at £2,500 per client per month. Only Q3 2026 Founding Partners lock the £1,500 rate for the lifetime of their partner contract.

Exclusivity and IP

How does the lead-registration exclusivity work?

Once a partner registers an end-client through the partner portal, that client is exclusively theirs. Helium42 will never sell direct to that client. The exclusivity is documented in the Founding Partner agreement alongside the IP-transfer clause, which assigns the brand voice document, persona library, asset library, and content calendar back to the partner agency on contract end.

What happens to my client’s IP if I leave the program?

Every per-client asset transfers to the partner agency on contract end. The brand voice document, the buyer persona library, the asset library, and the 3-month content calendar all belong to the partner. The IP transfer is documented in the Founding Partner agreement under the Lead Registration and IP Protection Lock clause, valued at £5,000 per contract.

Guarantee

What is the Bluffing Stops Here Guarantee?

Three layers of risk reversal. First, if a published article does not rank in Google’s top 30 for its target keyword within 90 days, Helium42 keeps publishing replacement articles on the same topic at zero additional cost until it does. Second, if a registered client cancels within the first 90 days citing content quality, the partner owes nothing on the remaining wholesale invoices and Helium42 refunds any wholesale payments already made for that client in full. Third, if an article gets penalised by Google through manual or algorithmic action, Helium42 rewrites and republishes at its own cost.

Operations

How fast does the first article get published?

Within 7 days of the 5-day partner onboarding sprint completing, the first article is live, indexed, and visible in Google Search Console. Proof: GrowPerma launched on a brand-new domain on 2026-03-31 with zero authority, indexed inside the first week, and scaled to 3,000 plus daily impressions and 84 clicks per month by day 50, verified in GSC on 2026-05-19.

Book a partner conversation

10 founding spots. When they are gone, the £1,500 rate is gone for good.

25 minutes. No pitch deck. We map your agency, your end-client base, and what a year-one revenue line looks like at your retail. If it does not add up, we tell you on the call.

Book a 25-minute partner call → See the offer again