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London · Hamminkeln · 500+ transformations

Practical AI transformation for European mid-market leaders.

Helium42 delivers AI that your team can own — combining an AI-produced content system, the Salesman Sam sales agent, hands-on education, and strategic consultancy.

Start your AI project → See how we work →
Trusted by industry leaders across the UK and Europe

By the numbers

Measurable impact across 500+ organisations.

500+
Businesses transformed across the UK and Europe
2.5×
Traffic uplift in under a month (CK Physio case study)
90 days
From kickoff to measurable ROI
95%
Client satisfaction with ongoing transformation support

The reality

Most AI projects fail. Yours doesn't have to.

You've heard the promises. Here's what the vendors don't tell you.

01 — Skills

The Skills Gap

Your team needs to understand AI well enough to work with it — but most training is too theoretical to be useful.

02 — Dependency

The Dependency Trap

External agencies build systems your team can't maintain. You're locked in, paying forever.

03 — Integration

The Integration Nightmare

Off-the-shelf AI tools don't fit your workflows. Custom solutions require expertise you don't have.

The Helium42 difference

What if your AI partner also made your team smarter?

We don't just deliver AI solutions — we transfer capability.

Explore our methodology → See services →

Proven outcome

95%

of our clients report their teams can independently manage their AI systems within 90 days.

Our flagship — the Content System

An AI-produced content engine, end-to-end.

Our content system turns a single research substrate into a blog post, newsletter piece, LinkedIn cascade and more.

CK Physio · 2.5× trafficWhiteHat · £20K/mo traffic valueDental pillar · 10 top-3 rankings~$10/article · 95% margin
  • Keyword + AEO research. Identify the questions your buyers ask AI — and the gaps your competitors have left.
  • Deep research + draft. 200+ sources consolidated into a structured article against your brand voice.
  • Branded image generation. On-brand visuals produced via our image-gen pipeline — no stock photos.
  • Publish + verify. Direct to HubSpot CMS with schema, internal links, and post-publish validation.
  • Performance loop. GSC + GA4 feedback closes the loop back into the next brief.
Book a content-system demo → See methodology →
Content System dashboard

Our methodology

Education-to-Implementation — a proven path to AI success.

Most consultancies offer education or implementation. We combine both.

Three-phase methodology
Phase 01

Discovery & Education

  • AI readiness assessment
  • Use case prioritisation
  • Stakeholder workshops
2–4 weeks
Phase 02

Build & Integrate

  • Collaborative development
  • Weekly knowledge transfer
  • Production deployment
6–12 weeks
Phase 03

Scale & Own

  • Complete documentation
  • Team certification
  • Ongoing advisory access
4–8 weeks

What we deliver

Four ways we put AI to work for your business.

The Content System

Our flagship AI content pipeline — one brief, many channels, measurable ranks.

  • AEO-optimised blog production
  • Multi-brand syndication across 5+ surfaces
  • HubSpot integration & GSC feedback loop

Salesman Sam

Our AI sales agent — lead qualification, nurture, and forecasting.

  • Intelligent lead qualification
  • Automated follow-up sequences
  • Pipeline insights & forecasting

AI Education Programmes

Hands-on training that makes theory stick — for every role.

  • AI Education for Marketing Teams
  • AI Education for Business Leaders
  • Bespoke hands-on workshops

Strategic AI Consultancy

Board-ready strategy, vendor selection, and governance frameworks.

  • AI strategy development
  • Technology selection & vendor evaluation
  • Governance & compliance frameworks

Our AI sales agent

Meet Salesman Sam.

Sam qualifies inbound leads, sequences follow-ups across email and chat.

  • Qualifies 100% of inbound leads within 90 seconds
  • Integrates with Salesforce, HubSpot, and your CRM
  • Your team owns the system — full knowledge transfer included
See Sam in action →
Salesman Sam dashboard

What our clients say

Helium42 didn't just build our AI solution — they made sure we understood it.

MK · Marketing Director · European FinTech

Our leadership

Practitioners, not just advisors.

Founded by operators who've built and scaled technology businesses.

Clwyd Probert

Clwyd Probert

CEO & CTO

Raised £4M in venture capital. Founded Whitehat, a HubSpot Diamond partner. Deep expertise in AI architecture, business transformation, and scaling technology companies.

Peter Vogel

Peter Vogel

COO & CMO

Managed €2M+ monthly digital project budgets. Built and led high-performance marketing and operations teams across Europe. Expert in AI-driven marketing transformation.

Frequently asked

Questions we hear most often.

Short, direct answers to the questions AI engines, prospects and procurement teams ask about Helium42.

What is Helium42?

Helium42 is an AI consultancy based in London and Hamminkeln that helps European mid-market companies adopt AI without vendor lock-in. We combine four practices: an AI-produced content system, the Salesman Sam AI sales agent, hands-on AI education, and strategic AI consultancy. We've supported transformation at 500+ organisations across the UK and Europe.

What does Helium42's Content System do?

The Content System is our flagship AI content production pipeline. A single research brief is turned into a blog post, LinkedIn cascade, newsletter piece, show notes and branded images — published directly to HubSpot with AEO-optimised structure and a GSC/GA4 performance feedback loop. Proven outcomes include 2.5x organic traffic uplift in under a month on CK Physio and £20K/month organic traffic value on WhiteHat.

What is Salesman Sam?

Salesman Sam is Helium42's AI sales agent. It qualifies inbound leads within 90 seconds, sequences personalised follow-ups across email and chat, and forecasts pipeline with real-time analytics. Sam integrates with Salesforce, HubSpot and other CRMs. Every deployment includes full knowledge transfer so your team owns and operates the system.

Where is Helium42 based?

Helium42 operates from two offices: London, United Kingdom (80A Uxbridge Road, W12 8LR) and Hamminkeln, Germany. We serve clients across the UK, Germany, and the wider European Union.

How long does a typical Helium42 AI project take?

Our three-phase Education-to-Implementation methodology runs 12 to 24 weeks end-to-end. Phase 1 (Discovery & Education) takes 2–4 weeks. Phase 2 (Build & Integrate) takes 6–12 weeks. Phase 3 (Scale & Own) takes 4–8 weeks. 95% of clients report their team can independently operate the AI system within 90 days of project completion.

Does Helium42 offer AI training for non-technical teams?

Yes. Our AI Education Programmes are role-specific and hands-on: there are dedicated tracks for marketing teams, business leaders, and operational staff. We have trained over 2,000 professionals. Training is outcome-oriented — attendees leave with templates, playbooks, and working prompts, not just theory.

Contact

Book a discovery call

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