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London · 4 hours · Max 8 seats per cohort

The AI Marketing Workshop your team will actually use on Monday.

A four-hour, founder-led intensive for B2B marketing leaders. We arrive with a framework, your team arrives with the messy reality of your MarTech stack, and we leave with a 90-day plan that ships — not a slide deck.

Book your seat → Read the curriculum →
Trusted by European B2B marketing teams

What you leave with

A working AI marketing plan, not a list of tools.

By the end of the four hours your team has a strategy frame, a short-list of AI marketing tools mapped to your stack, a prompt library you can use the next morning, and a 90-day roadmap with named owners. We deliver the workshop ourselves — both founders in the room — so the answers you take home are committed answers, not someone else’s opinion.

Curriculum

Four modules over four hours.

Designed to move your team from understanding AI to deploying it — without losing the day to theory.

01 · 45 min

Business context & goals

We start with your reality — current marketing ops, the MarTech stack, the funnel metrics, the team capacity. Without this, every AI recommendation is generic. With it, every recommendation lands.

02 · 75 min

AI marketing strategy

Where AI compounds in B2B marketing in 2026: research and AEO, content production at scale, lifecycle personalisation, attribution. Where AI doesn’t — and how to tell the difference.

03 · 75 min

Practical implementation

Hands-on time. Tool selection criteria, prompts your team will actually re-use, integration patterns for HubSpot and equivalents, governance and review workflows.

04 · 45 min

Action planning

A 90-day roadmap with named owners and weekly milestones. We work it live in the room and send you a polished version within a week.

What the cohort gets

Built for action, not slides.

4hr
Founder-led intensive, in-person in London
8 max
Participants per cohort — everyone gets working time
12+
Strategic deliverables: roadmap, prompts, tooling shortlist
90 day
Action plan with named owners and milestones

Who it’s for

Built for marketing leaders ready to ship.

If your team has been talking about AI for two quarters and shipped nothing, this is the room. If you already run AI in production and want to compound, this is also the room.

CMO · VP Marketing

You set the strategy

Demonstrate AI innovation to your board with a concrete plan, not a deck. Get the framework you’ll defend in budget conversations — with what to do, what to skip, and why.

Marketing Director

You run the team

Walk out with a 90-day roadmap your team can run. Practical tool decisions, integration plan, prompt patterns — everything mapped to people you already have.

Digital Marketing Manager

You ship the work

Hands-on time with frontier tools and the prompts that work for B2B mid-market. You leave with a starter library and clear owners for the first 30 days of execution.

Your facilitators

Both founders. In the room. The whole time.

Helium42 doesn’t outsource workshop delivery. Clwyd and Peter run every cohort together — bringing the technical and commercial perspectives every B2B marketing decision needs.

Clwyd Probert

Clwyd Probert

CEO & CTO · Strategy + technical depth

Twenty years in MarTech. Founded Whitehat (HubSpot Diamond partner). 200+ AI transformation workshops delivered to senior European leadership teams. Brings the architecture and tool-selection perspective.

Peter Vogel

Peter Vogel

COO & CMO · Operations + execution

Built and led marketing and ops teams across Europe. Managed €2M+ monthly digital media budgets. Brings the operating-cadence perspective — what works in real B2B marketing teams under real pressure.

Investment

Two tiers. One promise.

Both rates include pre-workshop preparation, the four-hour session, and a 90-day action plan delivered within one week.

Standard rate
£3,500+ VAT per participant
  • Four-hour, in-person London session
  • Pre-workshop preparation call (45 min)
  • 90-day action plan delivered within one week
  • Prompt library and tool shortlist
  • Three months AI Newsletter subscription
Pioneer Programme rate
£2,500+ VAT per participant
  • Everything in the standard rate
  • Limited number of seats per cohort
  • Founding-cohort feedback loop — you shape the next iteration
  • Priority email access to facilitators for 30 days post-workshop
  • Cohort case-study consideration (optional)

What people who’ve worked with our founders say

Three voices. One pattern.

Helium42 launched in 2024, but Clwyd and Peter have been delivering AI marketing engagements together for years. These are recent voices from those engagements.

Expert SEO, AI-driven marketing automation, clear strategy and strong execution helped us hit our goals. Transparent, professional, results-driven — a reliable digital marketing partner.
Devarsh Shah
Business Development Manager, TRooInbound
Knowledgeable, detailed, professional and timely. Upfront about what he doesn’t know and always finds the answer promptly. We’re continuing to work together on further projects and highly recommend.
Bernard Emby
CEO, TouchGrid · on working with Peter Vogel
A trusted partner for SEO, web design and AI-driven solutions. Their expertise perfectly complements our digital marketing services. Results-driven, transparent and always professional.
Jan Baudisch
CEO, divia

Questions before booking

What marketing leaders ask before they book.

Six straight answers. Anything else, ask us on the prep call.

What does the AI Marketing Workshop cover?

Four modules over four hours: business context, AI marketing strategy, practical implementation (tools, prompts, MarTech integration), and a 90-day action plan. The full curriculum is described above.

Who should attend the workshop?

Marketing Directors, CMOs, Heads of Marketing, and Digital Marketing Managers at B2B mid-market companies (50 to 5,000 employees). We recommend two to four stakeholders per organisation, ideally the marketing leader plus a content or operations lead.

How long is the workshop and where does it take place?

Four hours, in-person at our London office (80A Uxbridge Road, W12 8LR). Maximum 8 participants per cohort so every team gets working time with the founders. Hamminkeln-based cohorts available on request.

How much does the AI Marketing Workshop cost?

GBP 3,500 plus VAT per participant at the standard rate. The Pioneer Programme rate is GBP 2,500 plus VAT for a limited number of seats per cohort. Both rates include pre-workshop preparation, the four-hour session, and a 90-day action plan delivered within one week.

Is the AI Marketing Workshop worth the investment?

It is right for marketing teams that need to move from talking about AI to running real systems within a quarter. The first call is free, and we tell you on that call whether the workshop is the right next step. If it is not, we point you elsewhere.

What AI tools will we work with?

Tool-agnostic. We map your current MarTech stack first, then bring in the AI tools that fit, typically frontier large language models (Claude, GPT, Gemini), purpose-built marketing AI, and your existing HubSpot or comparable platform. You leave with a tool decision framework, not a vendor pitch.

AI transparency

How AI shows up in our own workshop.

  • Pre-workshop research. We use AI tools to summarise your public web presence and benchmark your sector. Findings are reviewed by a founder before the workshop.
  • Workshop materials. Slide drafts and handouts are AI-assisted and human-edited; every claim and statistic is human-verified before release.
  • Post-workshop deliverables. The 90-day plan is drafted with AI assistance and refined by hand before we send it. You always get a named author.
  • Compliance posture. Helium42 follows the EU AI Act (Article 50 transparency obligations, effective 2 August 2026) and the UK ICO 2025 guidance on AI in marketing. We do not train external models on workshop participants’ data.

Book your cohort

Reserve your seat.

Tell us a little about your team and which rate you’re interested in. We respond within one working day to confirm availability and book the prep call.

  • Founders reply. No SDR loop. The first response comes from Clwyd or Peter.
  • One working day. Even on busy weeks, every booking enquiry is answered within 24 working hours.
  • No commitment. Booking the prep call doesn’t commit you to the workshop. If we’re not the right fit, we say so.
  • Native English & Deutsch. Workshops can run in either language depending on cohort.

Or reach us directly

Email info@helium42.com
Phone +44 (0) 208 834 4795

Not ready for the workshop?

Start with the free intro webinar.

If you’re still scoping AI for your team, our free 30-minute intro webinar is the lighter-weight way in. Or book a 30-minute discovery call — first call is always with a founder.

Watch the intro webinar → Book a discovery call →