--- title: Salesman Sam — B2B AI Sales Agent for Enterprise | Helium42 description: "Salesman Sam: a founder-led B2B AI sales agent for deep research, lead scoring, personalised emails and pipeline qualification. 5K–100K lists. Book a demo today." image: https://helium42.com/hubfs/raw_assets/public/Helium42%20Clean%20Pro%20Child%20Theme/images/hero-abstract.jpg --- [![Helium42](https://helium42.com/hubfs/raw_assets/public/Helium42%20Clean%20Pro%20Child%20Theme/images/logo.svg)](https://helium42.com/) [Home](https://helium42.com) AI Education ▾ - [Intro To AI Webinar](https://helium42.com/ai-education/intro-to-ai-webinar) - [AI Marketing Workshop](https://helium42.com/ai-education/ai-marketing-workshop) - [AI Sales Workshop](https://helium42.com/ai-education/ai-sales-workshop) AI Implementation ▾ - [Salesman Sam](https://helium42.com/ai-implementation/pre-build-ai-solutions/salesman-sam) - [Content System](https://helium42.com/ai-implementation/content-system) AI Resources ▾ - [Blog](https://helium42.com/blog) - [AI Policy Template](https://helium42.com/ai-usage-policy-guidelines-template) - [ChatGPT For Business](https://helium42.com/gpt-business-bundle) - [Complete Guide To Claude AI](https://helium42.com/complete-guide-claude-ai) - [Free AI Marketing Strategy](https://helium42.com/ai-marketing-strategy) [About Us](https://helium42.com/about-us) [Contact Us →](https://helium42.com/contact-us) Pre-built · Founder-led · 6-week deployment · UK + DACH # Salesman Sam — the B2B AI sales agent your enterprise can actually deploy. A productised AI sales agent for European mid-market and enterprise. Deep account research, intelligent lead scoring, personalised outreach, and pipeline qualification — deployed by the Helium42 founders in six weeks, supported by a UK-based team. [Book a demo →](https://helium42.com/ai-implementation/pre-build-ai-solutions/salesman-sam#booking) [See how it works →](https://helium42.com/ai-implementation/pre-build-ai-solutions/salesman-sam#how-it-works) Trusted by European B2B teams - ![Whitehat](https://helium42.com/hs-fs/hubfs/raw_assets/public/Helium42%20Clean%20Pro%20Child%20Theme/images/logos/whitehat.png?width=200&height=60&name=whitehat.png) - ![Sandler](https://helium42.com/hs-fs/hubfs/raw_assets/public/Helium42%20Clean%20Pro%20Child%20Theme/images/logos/sandler.png?width=200&height=60&name=sandler.png) - ![Adverity](https://helium42.com/hs-fs/hubfs/raw_assets/public/Helium42%20Clean%20Pro%20Child%20Theme/images/logos/adverity.png?width=200&height=60&name=adverity.png) - ![Ranke Consulting](https://helium42.com/hs-fs/hubfs/raw_assets/public/Helium42%20Clean%20Pro%20Child%20Theme/images/logos/ranke.png?width=200&height=60&name=ranke.png) - ![Sprungraum](https://helium42.com/hs-fs/hubfs/raw_assets/public/Helium42%20Clean%20Pro%20Child%20Theme/images/logos/sprungraum.png?width=200&height=60&name=sprungraum.png) - ![Hansen Beck](https://helium42.com/hs-fs/hubfs/raw_assets/public/Helium42%20Clean%20Pro%20Child%20Theme/images/logos/hansen-beck.png?width=200&height=60&name=hansen-beck.png) - ![SimpleLists](https://helium42.com/hs-fs/hubfs/raw_assets/public/Helium42%20Clean%20Pro%20Child%20Theme/images/logos/simplelists.png?width=200&height=60&name=simplelists.png) - ![](https://helium42.com/hs-fs/hubfs/raw_assets/public/Helium42%20Clean%20Pro%20Child%20Theme/images/logos/whitehat.png?width=200&height=60&name=whitehat.png) - ![](https://helium42.com/hs-fs/hubfs/raw_assets/public/Helium42%20Clean%20Pro%20Child%20Theme/images/logos/sandler.png?width=200&height=60&name=sandler.png) - ![](https://helium42.com/hs-fs/hubfs/raw_assets/public/Helium42%20Clean%20Pro%20Child%20Theme/images/logos/adverity.png?width=200&height=60&name=adverity.png) - ![](https://helium42.com/hs-fs/hubfs/raw_assets/public/Helium42%20Clean%20Pro%20Child%20Theme/images/logos/ranke.png?width=200&height=60&name=ranke.png) - ![](https://helium42.com/hs-fs/hubfs/raw_assets/public/Helium42%20Clean%20Pro%20Child%20Theme/images/logos/sprungraum.png?width=200&height=60&name=sprungraum.png) - ![](https://helium42.com/hs-fs/hubfs/raw_assets/public/Helium42%20Clean%20Pro%20Child%20Theme/images/logos/hansen-beck.png?width=200&height=60&name=hansen-beck.png) - ![](https://helium42.com/hs-fs/hubfs/raw_assets/public/Helium42%20Clean%20Pro%20Child%20Theme/images/logos/simplelists.png?width=200&height=60&name=simplelists.png) What it is ## A B2B AI sales agent. Deployed, not demoed. Salesman Sam is a productised AI sales agent for B2B mid-market and enterprise. It removes the admin layer of sales — account research, persona modelling, lead scoring, sequenced outreach — so your AEs spend more time in the conversations that close. Sam pairs frontier LLMs with your ICP, your CRM, and our six-week deployment framework. It is not a self-serve SaaS, not a one-shot consultancy — it’s a hybrid: pre-built capability with founder-led setup. Pairs naturally with our [AI Sales Workshop](https://helium42.com/ai-education/ai-sales-workshop) if your team wants the strategy frame first, and complements broader [AI-for-sales](https://helium42.com/ai-for-sales) initiatives. What Sam does ## Four jobs, one agent. The work that drains your AEs — automated where automation is honest, kept human where humans matter. 01 ### Deep account research For each prospect, Sam pulls public filings, news, hiring signals, tech stack and product context, then assembles a research brief and a buyer-persona model your AE can read in under a minute. 02 ### Intelligent lead scoring Sam scores and prioritises across your full list using ICP-fit signals, intent data, and pipeline history. The output is a ranked working list, not a static lead grade. 03 ### Personalised outreach Three-stage email sequences drafted per account, tied to the research brief, written in your voice, reviewed by your AE before send. Personalisation that scales without the spam-trap risk. 04 ### Pipeline qualification Sam follows up, qualifies replies, and routes serious conversations to the right AE with the full context attached. Your team picks up where the human-to-human work begins. How it works ## Six weeks to a working pipeline. Founder-led deployment with a UK-based implementation team. No long discovery phases, no theoretical pilot. By week six your AEs are working Sam-prepared accounts. Weeks 1–2 · Discovery ### ICP & CRM modelling We map your ideal customer profile, ingest your CRM, and build the persona model. Founders run this with you — no associate handoff. Weeks 3–4 · Build ### Integration & voice Sam is connected to your stack (HubSpot, Salesforce, equivalent), tuned to your voice, and the first three-stage email sequences are drafted and reviewed. Week 5 · Pilot ### Supervised pilot Sam runs research and outreach on a controlled segment with your AEs in the loop. Daily review with the founders; tuning happens live. Week 6 · Activate ### Hand-over & activation Full activation across the agreed list. Knowledge-transfer sessions for your team; 24/5 support and quarterly reviews from there. What you get ## Built for enterprise lists, not lead-gen theatre. 6 wk Founder-led deployment, in-person plus remote 5K–100K Contact-list capacity per deployment 3-stage Personalised email sequences per account 24/5 UK-based technical support and quarterly reviews Who it’s for ## Built for sales leaders running real enterprise lists. If you have 5,000+ contacts you should be working but can’t resource the human research to do them justice, Sam is for you. VP Sales · CRO ### You set the number Pipeline coverage without proportional headcount. Sam handles the research and outreach layer at a fraction of the cost of an SDR pod, with founder-level accountability for the deployment. RevOps lead ### You own the stack Native integration with HubSpot, Salesforce and equivalents. Sam reads from and writes to your CRM directly — no parallel data layer, no shadow tool, no tax on the system you already maintain. Head of BDR · AE ### You ship the work Each AE gets Sam-prepared briefs and prioritised working lists daily. Less prospecting, more selling. Sam does the research; you keep every customer-facing send under human review. Who builds it ## Both founders. In every deployment. Helium42 doesn’t outsource Salesman Sam deployments. Clwyd and Peter run them with you — bringing the technical and commercial perspectives every B2B sales decision needs. ![Clwyd Probert](https://6296000.fs1.hubspotusercontent-eu1.net/hub/6296000/hubfs/PeperEffect_Theme_2026/Images/Clwyd%20Probert.png?width=400&height=400&name=Clwyd%20Probert.png) ### Clwyd Probert CEO & CTO · Strategy + technical depth Twenty years in MarTech and revenue ops. Founded Whitehat (HubSpot Diamond partner). With Peter, has delivered 200+ workshops and trained 2,000+ professionals. Brings the architecture and tool-selection perspective. ![Peter Vogel](https://6296000.fs1.hubspotusercontent-eu1.net/hub/6296000/hubfs/Peter%20Vogel%20Portait.png?width=400&height=400&name=Peter%20Vogel%20Portait.png) ### Peter Vogel COO & CMO · Operations + execution Built and led marketing and ops teams across Europe. Managed €2M+ monthly digital media budgets. Brings the operating-cadence perspective — what works in real B2B sales teams under real quota pressure. What clients say > Helium42 installed a true operating system. Their AI consultancy and deterministic workflows completely eradicated our internal admin hell, allowing our experts to focus purely on high-margin consulting. Tim Ranke, CEO, Ranke Consulting · on working with Peter Vogel Our track record ## Sales outcomes our founders have shipped. Two recent wins from B2B sales engagements drawn from across our founders’ careers. Ranke Consulting ### +37% close rate AI-driven nurture system that lifted close rates by more than a third whilst cutting manual sales-admin time. The team now spends those hours on high-margin consulting work, not pipeline hygiene. SPRUNG.RAUM ### 33× ROAS HubSpot logic and value-based bidding architecture turned €12K of paid spend into €400K of attributable profit. Pipeline + revenue, not vanity reach. Questions before booking ## What sales leaders ask before deploying Sam. Six straight answers. Anything else, ask us on the demo. ### What is Salesman Sam? \+ Salesman Sam is a B2B AI sales agent that handles the research, scoring and outreach layer of enterprise sales. It runs deep account and buyer-persona research, scores and prioritises leads, drafts ultra-personalised three-stage email sequences, and qualifies pipeline so your AEs spend more time in the conversations that close. ### How does AI sales automation work for enterprise? \+ Sam ingests your CRM, ICP and product context, builds a buyer-persona model per account, scores prospects, and produces sequenced outreach the AE reviews and sends. The human stays in control of every customer-facing send. Your team gets cleaner pipeline; Sam removes the admin layer that slows them down. ### Can Salesman Sam handle 5,000 to 100,000 contact lists? \+ Yes. Sam is designed for large B2B contact lists in that range. Deeper research per account is gated by your AE prioritisation, so you do not pay to over-research a long tail you will never engage. ### How long does it take to deploy Salesman Sam? \+ Six weeks from kick-off to a working pipeline. Discovery and ICP modelling in weeks one and two, build and integration in weeks three and four, supervised pilot in week five, hand-over and full activation in week six. Both Helium42 founders and the UK implementation team run the deployment with you. ### Who built Salesman Sam? \+ Helium42 — a B2B AI consultancy in London and Hamminkeln. Co-founded by Clwyd Probert (CEO and CTO, formerly founder of Whitehat — a HubSpot Diamond partner) and Peter Vogel (COO and CMO). Both founders are involved in every deployment. [Read more about Helium42](https://helium42.com/about-us). ### Is Salesman Sam GDPR and EU-compliant? \+ Yes. Models can be configured to run in EU regions with documented sub-processors and retention policies; we follow the EU AI Act (Article 50, effective 2 August 2026) and the UK ICO 2025 guidance. Your data is not used to train external models. Detailed compliance documentation is available on request. AI transparency ## How AI shows up in Salesman Sam. - **The agent itself.** Salesman Sam is an AI sales agent — clearly disclosed at every customer-facing touchpoint per EU AI Act Article 50 (effective 2 August 2026). Sam does not impersonate a human; outbound emails are sent under your AE’s name with the AE’s review. - **Models + region.** Frontier large language models (Claude, GPT, Gemini) configurable to run in EU regions. Sub-processors documented per deployment. Your data is not used to train external models. - **Human-in-the-loop.** Every customer-facing send is reviewed and approved by a human AE before it leaves your system. Sam drafts; your team decides. - **Compliance posture.** EU AI Act Article 50 transparency obligations, UK ICO 2025 guidance on AI in sales, GDPR-aligned data processing. Detailed compliance + DPIA support on request. Book a demo ## See Salesman Sam on your own ICP. Tell us about your sales motion and your contact-list size. We respond within one working day to schedule a 30-minute demo run on your real ICP — not a canned environment. - **Founders reply.** No SDR loop. The first response comes from Clwyd or Peter. - **One working day.** Every enquiry is answered within 24 working hours. - **Real ICP demo.** We build the demo on your sector and your typical contact shape, not a generic showcase. - **No obligation.** The demo doesn’t commit you. If we’re not the right fit, we say so. Or reach us directly Email [info@helium42.com](mailto:info@helium42.com) Phone [+44 (0) 208 834 4795](tel:+442088344795) Want training first? ## Book the AI Sales Workshop instead. If your team needs the strategy frame before the deployment, the four-hour [AI Sales Workshop](https://helium42.com/ai-education/ai-sales-workshop) is the right starting point. Both founders run every cohort. [See the AI Sales Workshop →](https://helium42.com/ai-education/ai-sales-workshop) [Book a discovery call →](https://helium42.com/contact-us) ![Helium42](https://helium42.com/hubfs/raw_assets/public/Helium42%20Clean%20Pro%20Child%20Theme/images/logo.svg) Practical AI transformation for European mid-market leaders. London & Hamminkeln. #### Solutions - [The Content System](https://helium42.com/#content-system) - [Salesman Sam](https://helium42.com/ai-implementation/pre-build-ai-solutions/salesman-sam) - [AI Training](https://helium42.com/ai-training) - [Strategic Consultancy](https://helium42.com/ai-consultancy) #### Company - [About](https://helium42.com/about-us) - [Methodology](https://helium42.com/#approach) - [FAQ](https://helium42.com/#faq) - [Contact](https://helium42.com/contact-us) - [Blog](https://helium42.com/blog) #### Contact - [info@helium42.com](mailto:info@helium42.com) - [+44 (0) 208 834 4795](tel:+442088344795) - 80A Uxbridge Road, W12 8LR - London · Hamminkeln © 2026 Helium42. All rights reserved. [Privacy](https://helium42.com/privacy-policy) [Terms](https://helium42.com/terms-of-service) [Disclaimer](https://helium42.com/disclaimer) [Anti-Spam](https://helium42.com/anti-spam-policy) Helium42 is a trading name of White Hat SEO Limited, registered in England and Wales, company number 07802734. Registered office: 75 Aston Road, Shifnal, England, TF11 8DU. ```json { "@context" : "https://schema.org", "@id" : "https://helium42.com/#organization", "@type" : "Organization", "areaServed" : [ { "@type" : "Country", "name" : "United Kingdom" }, { "@type" : "Country", "name" : "Germany" }, { "@type" : "Place", "name" : "Europe" } ], "contactPoint" : [ { "@type" : "ContactPoint", "areaServed" : [ "GB", "DE", "EU" ], "availableLanguage" : [ "en", "de" ], "contactType" : "customer support", "email" : "info@helium42.com", "telephone" : "+44 208 834 4795" } ], "description" : "Helium42 is an AI consultancy based in London and Hamminkeln. We deliver practical AI transformation for European mid-market leaders through an AI-produced content system, the Salesman Sam sales agent, hands-on education, and strategic consultancy.", "foundingLocation" : { "@type" : "Place", "name" : "London, United Kingdom" }, "knowsAbout" : [ "Artificial Intelligence", "AI Consultancy", "AI Implementation", "AI Education", "Content Automation", "Answer Engine Optimization", "Sales Automation", "HubSpot CMS", "Business Transformation" ], "legalName" : "White Hat SEO Limited", "logo" : { "@type" : "ImageObject", "height" : 342, "url" : "https://145656140.fs1.hubspotusercontent-eu1.net/hubfs/145656140/brand/helium42-logo-schema.png", "width" : 1008 }, "name" : "Helium42", "sameAs" : [ "https://www.linkedin.com/company/helium42" ], "url" : "https://helium42.com" } ``` ```json { "@context" : "https://schema.org", "@type" : "Service", "alternateName" : "AI Sales Assistant", "areaServed" : [ "GB", "DE", "EU" ], "audience" : { "@type" : "BusinessAudience", "audienceType" : "B2B sales teams" }, "description" : "Pre-built AI solution from Helium42 that automates lead qualification, CRM admin, and sales follow-up for mid-market B2B teams.", "name" : "Salesman Sam", "provider" : { "@id" : "https://helium42.com/#organization" }, "serviceType" : "AI Sales Automation", "url" : "https://helium42.com/ai-implementation/pre-build-ai-solutions/salesman-sam" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://helium42.com/#office-london", "@type" : "LocalBusiness", "address" : { "@type" : "PostalAddress", "addressCountry" : "GB", "addressLocality" : "London", "postalCode" : "W12 8LR", "streetAddress" : "80A Uxbridge Road" }, "email" : "info@helium42.com", "geo" : { "@type" : "GeoCoordinates", "latitude" : 51.5074, "longitude" : -0.1278 }, "name" : "Helium42 London", "parentOrganization" : { "@id" : "https://helium42.com/#organization" }, "telephone" : "+44 208 834 4795", "url" : "https://helium42.com" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://helium42.com/#office-hamminkeln", "@type" : "LocalBusiness", "address" : { "@type" : "PostalAddress", "addressCountry" : "DE", "addressLocality" : "Hamminkeln" }, "email" : "info@helium42.com", "name" : "Helium42 Hamminkeln", "parentOrganization" : { "@id" : "https://helium42.com/#organization" }, "url" : "https://helium42.com" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://helium42.com/#website", "@type" : "WebSite", "inLanguage" : "en-GB", "name" : "Helium42", "potentialAction" : { "@type" : "SearchAction", "query-input" : "required name=search_term_string", "target" : { "@type" : "EntryPoint", "urlTemplate" : "https://helium42.com/?s={search_term_string}" } }, "publisher" : { "@id" : "https://helium42.com/#organization" }, "url" : "https://helium42.com" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://helium42.com/ai-implementation/pre-build-ai-solutions/salesman-sam#webpage", "@type" : "WebPage", "about" : { "@id" : "https://helium42.com/ai-implementation/pre-build-ai-solutions/salesman-sam#service" }, "inLanguage" : "en-GB", "isPartOf" : { "@id" : "https://helium42.com/#website" }, "name" : "B2B AI Sales Agent for Enterprise — Salesman Sam", "speakable" : { "@type" : "SpeakableSpecification", "cssSelector" : [ ".h42-product-intro", ".h42-faq-q", ".h42-faq-a" ] }, "url" : "https://helium42.com/ai-implementation/pre-build-ai-solutions/salesman-sam" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://helium42.com/ai-implementation/pre-build-ai-solutions/salesman-sam#service", "@type" : "Service", "areaServed" : [ { "@type" : "Place", "name" : "United Kingdom" }, { "@type" : "Place", "name" : "Germany" }, { "@type" : "Place", "name" : "Europe" } ], "audience" : { "@type" : "BusinessAudience", "audienceType" : "B2B mid-market and enterprise sales leaders" }, "description" : "A founder-led, pre-built B2B AI sales agent for European mid-market and enterprise. Salesman Sam handles deep account research, intelligent lead scoring, ultra-personalised three-stage email sequences, and pipeline qualification across contact lists from 5,000 to 100,000+. Six-week deployment with the Helium42 founders and a UK-based implementation team; 24/5 support.", "name" : "Salesman Sam", "offers" : { "@type" : "Offer", "availability" : "https://schema.org/InStock", "priceSpecification" : { "@type" : "PriceSpecification", "description" : "Enterprise pricing — contact for a quote tailored to your contact-list size and integration scope" }, "url" : "https://helium42.com/ai-implementation/pre-build-ai-solutions/salesman-sam#booking" }, "provider" : { "@id" : "https://helium42.com/#organization" }, "serviceType" : "B2B AI sales agent" } ``` ```json { "@context" : "https://schema.org", "@type" : "BreadcrumbList", "itemListElement" : [ { "@type" : "ListItem", "item" : "https://helium42.com/", "name" : "Home", "position" : 1 }, { "@type" : "ListItem", "item" : "https://helium42.com/ai-implementation/pre-build-ai-solutions/salesman-sam", "name" : "AI Implementation", "position" : 2 }, { "@type" : "ListItem", "item" : "https://helium42.com/ai-implementation/pre-build-ai-solutions/salesman-sam", "name" : "Salesman Sam", "position" : 3 } ] } ``` ```json { "@context" : "https://schema.org", "@id" : "https://helium42.com/about-us#clwyd", "@type" : "Person", "image" : "https://6296000.fs1.hubspotusercontent-eu1.net/hubfs/6296000/PeperEffect_Theme_2026/Images/Clwyd%20Probert.png", "jobTitle" : "CEO & CTO, Co-founder", "name" : "Clwyd Probert", "sameAs" : [ "https://www.linkedin.com/in/clwydprobert/" ], "worksFor" : { "@id" : "https://helium42.com/#organization" } } ``` ```json { "@context" : "https://schema.org", "@id" : "https://helium42.com/about-us#peter", "@type" : "Person", "image" : "https://6296000.fs1.hubspotusercontent-eu1.net/hubfs/6296000/Peter%20Vogel%20Portait.png", "jobTitle" : "COO & CMO, Co-founder", "name" : "Peter Vogel", "worksFor" : { "@id" : "https://helium42.com/#organization" } } ``` ```json { "@context" : "https://schema.org", "@id" : "https://helium42.com/ai-implementation/pre-build-ai-solutions/salesman-sam#faq", "@type" : "FAQPage", "mainEntity" : [ { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "Salesman Sam is a B2B AI sales agent that handles the research, scoring and outreach layer of enterprise sales. It runs deep account and buyer-persona research, scores and prioritises leads, drafts ultra-personalised three-stage email sequences, and qualifies pipeline — keeping your AEs in the conversations that close." }, "name" : "What is Salesman Sam?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "Sam ingests your CRM, ICP and product context, builds a buyer-persona model per account, scores prospects, and produces sequenced outreach the AE reviews and sends. The human stays in control of every customer-facing send. Your team gets cleaner pipeline; Sam removes the admin layer that slows them down." }, "name" : "How does AI sales automation work for enterprise?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "Yes. Sam is designed for large B2B contact lists in that range. 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Both founders are involved in every deployment." }, "name" : "Who built Salesman Sam?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "Yes. Models can be configured to run in EU regions with documented sub-processors and retention policies; we follow the EU AI Act (Article 50, effective 2 August 2026) and the UK ICO 2025 guidance. Your data is not used to train external models. Detailed compliance documentation available on request." }, "name" : "Is Salesman Sam GDPR and EU-compliant?" } ] } ```