AI capability you actually keep — not tool dependency.
Practical B2B AI training for UK and DACH mid-market teams. A complete stack: free newsletter, on-demand video courses, live workshops, bespoke bootcamps and ongoing coaching. Built around your roles, not someone else’s curriculum.
Reach
2,000+
professionals trained
Satisfaction
95%
workshop satisfaction score
Outcome
40%
average efficiency gain
Audience
25,000+
newsletter readers
Why team capability is the bottleneck
Most AI budgets pay for tools your team can’t operate.
Buying licences for ChatGPT Enterprise or Microsoft Copilot is the easy bit. The reason most mid-market AI programmes stall in month four is the same in every sector we work in.
Tool-first adoption
Licences without literacy
Teams get a Copilot seat and a 30-minute lunch-and-learn. Three months later usage has collapsed and the value case is impossible to defend at the next board.
Role-shaped gaps
One curriculum doesn’t fit the org
What a CFO needs to know about AI is not what a marketer or a customer-success lead needs. Generic training under-serves all of them and the gap shows up as inconsistent quality across functions.
Compliance debt
Governance bolted on at the end
Without a policy framework, AI council structure and impact-assessment habit, the EU AI Act Article 50 obligations from August 2026 land as panic, not posture. Training is when you build the muscle, not after the audit.
The Helium42 ladder
A pathway, not a course catalogue.
Each rung is sized to the next decision. Start free, climb as far as your team needs — you can stop or skip at any step.
01 · Free
AI Newsletter
Weekly intelligence digest for 25k+ B2B leaders. Strategic context, no fluff.
02 · Free
Intro to AI Webinar
30-minute live session, monthly. Foundations + Q&A with our team.
03 · Self-serve
On-demand courses
AI Education for Business and AI Education for Marketing. Per-seat, async, evergreen.
04 · Live
Workshops & bootcamps
2–4 hour intensives or multi-week bespoke programmes. In-person or remote.
05 · Ongoing
Coaching & implementation
Monthly office hours, governance support, and hands-on rollout help when you need it.
Programmes
What you can buy, by depth.
Free
AI Newsletter
One short email a week. Curated AI signal, framed for B2B leaders. Cancel any time.
Subscribe →Free · monthly
Intro to AI Webinar
Live 30-minute session rotating across business, marketing and sales applications. Open Q&A.
Reserve a seat →Self-serve course
AI Education for Business
On-demand video. Frameworks for AI councils, literacy programmes, generative AI policy and impact assessment.
Get access →Self-serve course
AI Education for Marketing
On-demand video. AI for content production, lead generation, customer-journey design and campaign analytics.
Get access →Live workshop
AI Workshops — Business / Marketing / Sales
2–4 hour intensive. Pre-session prep, working frameworks, role-specific tool walkthroughs, output: department roadmap.
See the trio →Bespoke
Bootcamps & coaching
Multi-week programmes for whole functions. Plus ongoing monthly coaching. Built around your roadmap.
Scope a programme →Workshop trio
The AI Business, Marketing and Sales Workshops.
Same shape, three audiences. 2–4 hours, in-person in London / Hamminkeln or remote, with pre-session prep and a written output.
For executive teams
AI Business Workshop
Enterprise-wide AI strategy. Maturity assessment, council design, literacy programme, policy framework. Output: a 12-month transformation outline.
For CMOs & marketing leaders
AI Marketing Workshop
Content production, lead generation, customer-journey optimisation, campaign analytics. Output: a marketing-AI roadmap with effort-impact scoring.
For revenue leaders
AI Sales Workshop
Lead qualification, opportunity scoring, forecasting accuracy, sales enablement. Output: a sales-AI implementation sequence with quick wins called out.
Outcomes
“Helium42 didn’t just teach our team about AI — they got our entire commercial function to a place where AI is a first-thought option, not a side experiment. The marketing workshop alone reset how we plan campaigns.”
Mid-market SaaS CMO · UK · post-engagement, 2026
Engagement & pricing
Three tiers, sized to where you are.
All bespoke pricing is scoped on a 30-minute discovery call and quoted in two working days.
Self-serve
Free — per seat
Newsletter, webinar & courses
- AI Newsletter (free, weekly)
- Intro to AI Webinar (free, monthly)
- On-demand courses, per-seat licensing
- Best for: literacy across the wider org
Most teams start here
From £4,000 · per workshop
Workshop — Business, Marketing or Sales
- 2–4 hour intensive, in-person or remote
- Pre-session prep + written output
- Up to 12 participants per workshop
- Optional follow-on implementation support
Bespoke
From £15,000 · programme
Bootcamps & coaching
- Multi-week, role-specific programme
- Governance modules + policy authoring
- Monthly coaching for 6–12 months
- Implementation pairing optional
Who delivers
Founders run the room.
Every workshop is delivered by the same people who write the methodology — not a content team, not a junior associate.
Peter Vogel
Founder, Helium42
Peter has guided over 500 organisations through AI transformation, with particular expertise in marketing and sales team enablement. His workshops have trained 2,000+ professionals in practical AI application.
Clwyd Probert
AI Strategy Lead, Helium42
Clwyd partners with mid-market boards on AI strategy and governance. Twenty years in B2B SaaS marketing infrastructure, now focused on responsible AI adoption and the EU AI Act readiness.
Frequently asked
AI training questions, answered.
What is B2B AI training?
B2B AI training is structured upskilling for teams inside a business — not consumer-style courses. Helium42 delivers it as a stack: a free weekly AI newsletter, a monthly Intro to AI webinar, two on-demand video courses (Business and Marketing), 2–4 hour live workshops (Business, Marketing, Sales) and bespoke bootcamps with ongoing coaching. Programmes are role-based and emphasise practical implementation over theory.
How do AI workshops for teams work in the UK?
Workshops are 2–4 hour intensive sessions delivered in-person in London or Hamminkeln, or remotely. Each combines pre-session prep, structured frameworks, live tool walkthroughs (ChatGPT, Microsoft Copilot, role-specific tooling) and a concrete output — a department-level AI roadmap or a use-case shortlist with effort-impact scoring.
What are the best role-based AI training options for mid-market companies?
For £10M–£200M ARR firms the highest-leverage stack is: an executive Business Workshop to set strategy, function-specific Marketing or Sales Workshops to drive adoption inside revenue teams, and on-demand AI Education for Business for sitewide literacy. Add governance coaching if you operate in regulated sectors or sell to enterprise.
How much does corporate AI training cost?
Three tiers: free (newsletter + monthly intro webinar), per-seat for on-demand video courses, and bespoke for live workshops and programmes — typically £4,000–£25,000 depending on team size, scope and follow-on coaching. Every engagement is scoped on a discovery call so the price reflects actual outcomes, not seat count.
Why choose UK-based AI training providers?
UK-based providers ground training in UK and EU regulatory context — UK GDPR, the EU AI Act (Article 50 transparency obligations from 2 August 2026) and ICO 2025 AI guidance. Helium42 sits in London and Hamminkeln, so workshops cover live tooling (Microsoft Copilot, ChatGPT Enterprise) plus the governance posture mid-market boards are now asking for.
Can AI training include governance and ongoing coaching?
Yes. Governance modules cover AI council structure, generative AI policy, impact assessments and audit trails. Ongoing coaching runs as monthly or quarterly office hours after a workshop or programme — leaders bring real use-cases, get unstuck, and return to their teams with a decision rather than a meeting.
How do I book AI training for my business?
Book a 30-minute scoping call at helium42.com/contact-us. We map your team, sector, current AI maturity and goals to the right combination of newsletter, webinar, course, workshop or bespoke programme — and quote in two working days.
AI transparency
How AI shows up on this page.
- Drafted with AI assistance. This page’s copy was prepared with frontier large language models and human-edited by the Helium42 team.
- Every claim verified. Statistics and pricing reflect current Helium42 engagements. External regulatory references link to source.
- Compliance posture. EU AI Act Article 50 transparency obligations (effective 2 August 2026) and UK ICO 2025 guidance on AI in marketing.
Build the capability
Ready to move from AI-curious to AI-capable?
A 30-minute scoping call. No deck. We’ll map your team to the right combination of newsletter, course, workshop or bespoke programme — and quote in two working days.