London · 4 hours · Max 8 seats per cohort

The AI Sales Workshop your team will actually use on Monday.

A four-hour, founder-led intensive for B2B sales leaders. We arrive with a framework, your team arrives with the messy reality of your CRM and pipeline, and we leave with a 90-day plan that ships — not a slide deck.

Book your seat → Read the curriculum →

Trusted by European B2B sales teams

What you leave with

A working AI sales plan, not a vendor pitch.

By the end of the four hours your team has a strategy frame, a short-list of AI sales tools mapped to your CRM, a prompt library you can use the next morning, and a 90-day roadmap with named owners. Where it fits, we show you how Salesman Sam — our pre-built AI sales agent — slots into the picture. Both founders run every cohort together, so the answers you take home are committed answers, not someone else’s opinion.

Curriculum

Four modules over four hours.

Designed to move your sales team from understanding AI to deploying it — without breaking the CRM stack you already pay for.

01 · 45 min

Business context & goals

We start with your pipeline reality — current motion, deal sizes, cycle length, CRM hygiene, team capacity. Without this, every AI recommendation is generic. With it, every recommendation lands on a real opportunity.

02 · 75 min

AI sales strategy

Where AI compounds in B2B sales in 2026: lead scoring and qualification, prospecting and account research, follow-up automation, deal-stage forecasting. Where AI doesn’t belong — and how to spot the difference before you spend.

03 · 75 min

Practical implementation

Hands-on time. Tool selection criteria, prompts your AEs and BDRs will actually re-use, integration patterns for HubSpot, Salesforce and equivalents, governance for AI in customer-facing communication.

04 · 45 min

Action planning

A 90-day roadmap with named owners and weekly milestones. We work it live in the room and send you a polished version within a week. Pipeline impact targets included.

What the cohort gets

Built for action, not slides.

4hr

Founder-led intensive, in-person in London

8 max

Participants per cohort — everyone gets working time

12+

Strategic deliverables: roadmap, prompts, tooling shortlist

90 day

Action plan with named owners and milestones

Who it’s for

Built for sales leaders ready to ship.

If your team has been talking about AI for two quarters and shipped nothing, this is the room. If you already run AI in production and want to compound, this is also the room.

VP Sales · CRO

You set the number

Demonstrate AI innovation to the board with a concrete plan, not a deck. Walk away with the framework you’ll defend in budget conversations — what to do, what to skip, why, and what it costs.

Sales Director

You run the team

Walk out with a 90-day roadmap your AEs and BDRs can run. Practical tool decisions, integration plan, prompt patterns — everything mapped to the people you already have, not a wishlist hire.

RevOps · BDR Lead

You ship the work

Hands-on time with frontier tools and the prompts that work for B2B mid-market sales. You leave with a starter library, CRM-integration patterns, and clear owners for the first 30 days of execution.

Your facilitators

Both founders. In the room. The whole time.

Helium42 doesn’t outsource workshop delivery. Clwyd and Peter run every cohort together — bringing the technical and commercial perspectives every B2B sales decision needs.

Clwyd Probert

CEO & CTO · Strategy + technical depth

Twenty years in MarTech and revenue ops. Founded Whitehat (HubSpot Diamond partner). 200+ AI transformation workshops delivered to senior European leadership teams. Brings the architecture and tool-selection perspective.

Peter Vogel

COO & CMO · Operations + execution

Built and led marketing and ops teams across Europe. Managed €2M+ monthly digital media budgets. Brings the operating-cadence perspective — what works in real B2B sales teams under real quota pressure.

Investment

Two tiers. One promise.

Both rates include pre-workshop preparation, the four-hour session, and a 90-day action plan delivered within one week.

Standard rate

£3,500+ VAT per participant

Four-hour, in-person London session
Pre-workshop preparation call (45 min)
90-day action plan delivered within one week
Prompt library and tool shortlist
Three months AI Newsletter subscription

Pioneer Programme rate

£2,500+ VAT per participant

Everything in the standard rate
Limited number of seats per cohort
Founding-cohort feedback loop — you shape the next iteration
Priority email access to facilitators for 30 days post-workshop
Cohort case-study consideration (optional)

Why sales leaders choose us

Helium42 installed a true operating system. Their AI consultancy and deterministic workflows completely eradicated our internal admin hell, allowing our experts to focus purely on high-margin consulting.

Tim Ranke, CEO, Ranke Consulting · on working with Peter Vogel

Our track record

Sales outcomes our founders have shipped.

Two recent wins from B2B sales engagements, drawn from across our founders’ careers.

Ranke Consulting

+37% close rate

AI-driven nurture system that lifted close rates by more than a third whilst cutting manual sales-admin time. Tim Ranke’s team now spends those hours on high-margin consulting work, not pipeline hygiene.

SPRUNG.RAUM

33× ROAS

HubSpot logic and value-based bidding architecture turned €12K of paid spend into €400K of attributable profit. Pipeline + revenue, not vanity reach.

Questions before booking

What sales leaders ask before they book.

Six straight answers. Anything else, ask us on the prep call.

What does the AI Sales Workshop cover?

Four modules over four hours: business context, AI sales strategy (lead scoring, prospecting, follow-up automation), practical implementation (tools, prompts, CRM integration), and a 90-day action plan. The full curriculum is described above.

Who should attend the workshop?

VP Sales, Sales Directors, Heads of Sales, CROs, and BDR/AE leads at B2B mid-market companies (50 to 5,000 employees). We recommend two to four stakeholders per organisation, ideally the sales leader plus a sales-ops or RevOps lead.

How long is the workshop and where does it take place?

Four hours, in-person at our London office (80A Uxbridge Road, W12 8LR). Maximum 8 participants per cohort so every team gets working time with the founders. Hamminkeln-based cohorts available on request.

How much does the AI Sales Workshop cost?

GBP 3,500 plus VAT per participant at the standard rate. The Pioneer Programme rate is GBP 2,500 plus VAT for a limited number of seats per cohort. Both rates include pre-workshop preparation, the four-hour session, and a 90-day action plan delivered within one week.

Will AI replace our sales team's relationship-driven deals?

No. The workshop is built around augmentation, not replacement. AI handles the volume and admin layer of B2B sales — research, sequencing, CRM hygiene, lead scoring — so your team can spend more time on the conversations that close. We show you exactly which workflows are good fits for AI and which are not.

What AI sales tools will we work with?

Tool-agnostic. We map your current sales stack first, then bring in the AI tools that fit, typically frontier large language models (Claude, GPT, Gemini), purpose-built sales AI, your existing CRM (HubSpot, Salesforce or comparable), and where relevant our own Salesman Sam pre-built solution. You leave with a tool decision framework, not a vendor pitch.

AI transparency

How AI shows up in our own workshop.

Pre-workshop research. We use AI tools to summarise your public web presence and benchmark your sector. Findings are reviewed by a founder before the workshop.
Workshop materials. Slide drafts and handouts are AI-assisted and human-edited; every claim and statistic is human-verified before release.
Post-workshop deliverables. The 90-day plan is drafted with AI assistance and refined by hand before we send it. You always get a named author.
Compliance posture. Helium42 follows the EU AI Act (Article 50 transparency obligations, effective 2 August 2026) and the UK ICO 2025 guidance on AI in marketing and sales. We do not train external models on workshop participants’ data.

Book your cohort

Reserve your seat.

Tell us about your team and which rate you’re interested in. We respond within one working day to confirm availability and book the prep call.

Founders reply. No SDR loop. The first response comes from Clwyd or Peter.
One working day. Even on busy weeks, every booking enquiry is answered within 24 working hours.
No commitment. Booking the prep call doesn’t commit you to the workshop. If we’re not the right fit, we say so.
Native English & Deutsch. Workshops can run in either language depending on cohort.

Or reach us directly

Email info@helium42.com
Phone +44 (0) 208 834 4795

Not ready for the workshop?

Start with the free intro webinar.

If you’re still scoping AI for your sales team, our free 30-minute intro webinar is the lighter-weight way in. Or book a 30-minute discovery call — first call is always with a founder.

Watch the intro webinar → Book a discovery call →