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Deep account research
For each prospect, Sam pulls public filings, news, hiring signals, tech stack and product context, then assembles a research brief and a buyer-persona model your AE can read in under a minute.
Trusted by European B2B teams
What it is
A B2B AI sales agent. Deployed, not demoed.
Salesman Sam is a productised AI sales agent for B2B mid-market and enterprise. It removes the admin layer of sales — account research, persona modelling, lead scoring, sequenced outreach — so your AEs spend more time in the conversations that close. Sam pairs frontier LLMs with your ICP, your CRM, and our six-week deployment framework. It is not a self-serve SaaS, not a one-shot consultancy — it’s a hybrid: pre-built capability with founder-led setup. Pairs naturally with our AI Sales Workshop if your team wants the strategy frame first, and complements broader AI-for-sales initiatives.
How it works
Six weeks to a working pipeline.
Founder-led deployment with a UK-based implementation team. No long discovery phases, no theoretical pilot. By week six your AEs are working Sam-prepared accounts.
Weeks 1–2 · Discovery
ICP & CRM modelling
We map your ideal customer profile, ingest your CRM, and build the persona model. Founders run this with you — no associate handoff.
Weeks 3–4 · Build
Integration & voice
Sam is connected to your stack (HubSpot, Salesforce, equivalent), tuned to your voice, and the first three-stage email sequences are drafted and reviewed.
Week 5 · Pilot
Supervised pilot
Sam runs research and outreach on a controlled segment with your AEs in the loop. Daily review with the founders; tuning happens live.
Week 6 · Activate
Hand-over & activation
Full activation across the agreed list. Knowledge-transfer sessions for your team; 24/5 support and quarterly reviews from there.
Who it’s for
Built for sales leaders running real enterprise lists.
If you have 5,000+ contacts you should be working but can’t resource the human research to do them justice, Sam is for you.
VP Sales · CRO
You set the number
Pipeline coverage without proportional headcount. Sam handles the research and outreach layer at a fraction of the cost of an SDR pod, with founder-level accountability for the deployment.
RevOps lead
You own the stack
Native integration with HubSpot, Salesforce and equivalents. Sam reads from and writes to your CRM directly — no parallel data layer, no shadow tool, no tax on the system you already maintain.
Head of BDR · AE
You ship the work
Each AE gets Sam-prepared briefs and prioritised working lists daily. Less prospecting, more selling. Sam does the research; you keep every customer-facing send under human review.
Who builds it
Both founders. In every deployment.
Helium42 doesn’t outsource Salesman Sam deployments. Clwyd and Peter run them with you — bringing the technical and commercial perspectives every B2B sales decision needs.
Clwyd Probert
CEO & CTO · Strategy + technical depth
Twenty years in MarTech and revenue ops. Founded Whitehat (HubSpot Diamond partner). 200+ AI transformation workshops delivered to senior European leadership teams. Brings the architecture and tool-selection perspective.
Peter Vogel
COO & CMO · Operations + execution
Built and led marketing and ops teams across Europe. Managed €2M+ monthly digital media budgets. Brings the operating-cadence perspective — what works in real B2B sales teams under real quota pressure.
Our track record
Sales outcomes our founders have shipped.
Two recent wins from B2B sales engagements drawn from across our founders’ careers.
Ranke Consulting
+37% close rate
AI-driven nurture system that lifted close rates by more than a third whilst cutting manual sales-admin time. The team now spends those hours on high-margin consulting work, not pipeline hygiene.
SPRUNG.RAUM
33× ROAS
HubSpot logic and value-based bidding architecture turned €12K of paid spend into €400K of attributable profit. Pipeline + revenue, not vanity reach.
AI transparency
How AI shows up in Salesman Sam.
- The agent itself. Salesman Sam is an AI sales agent — clearly disclosed at every customer-facing touchpoint per EU AI Act Article 50 (effective 2 August 2026). Sam does not impersonate a human; outbound emails are sent under your AE’s name with the AE’s review.
- Models + region. Frontier large language models (Claude, GPT, Gemini) configurable to run in EU regions. Sub-processors documented per deployment. Your data is not used to train external models.
- Human-in-the-loop. Every customer-facing send is reviewed and approved by a human AE before it leaves your system. Sam drafts; your team decides.
- Compliance posture. EU AI Act Article 50 transparency obligations, UK ICO 2025 guidance on AI in sales, GDPR-aligned data processing. Detailed compliance + DPIA support on request.
Book a demo
See Salesman Sam on your own ICP.
Tell us about your sales motion and your contact-list size. We respond within one working day to schedule a 30-minute demo run on your real ICP — not a canned environment.
- Founders reply. No SDR loop. The first response comes from Clwyd or Peter.
- One working day. Every enquiry is answered within 24 working hours.
- Real ICP demo. We build the demo on your sector and your typical contact shape, not a generic showcase.
- No obligation. The demo doesn’t commit you. If we’re not the right fit, we say so.
Or reach us directly
Email info@helium42.com
Phone +44 (0) 208 834 4795