Free · 30 min · Live + on-demand · Next session: 21 May 2026

Get an honest read on AI for your business — in 30 minutes.

A free, founder-led webinar for B2B mid-market leaders. We cover where AI compounds, what to skip, and the framework for evaluating an AI consultancy — without a vendor pitch.

Trusted by European B2B teams

What this is

A 30-minute orientation, not a six-month strategy.

Most B2B teams know they need to do something with AI. Few know where to start, what to skip, or how to evaluate a partner without getting sold a stack of tooling. This webinar gives you the framework: where AI compounds in mid-market operations, the timeline a real implementation takes, and the questions to ask before you write a brief. Topics rotate between marketing, sales, and broader business operations — each cohort covers the same skeleton with a different lens.

What we cover

The skeleton of every session.

The vertical lens rotates monthly. The frame doesn’t.

01

Where AI compounds in B2B

Where AI is a step-change for mid-market operations — and the three places it isn’t. We cover content production, lifecycle automation, lead scoring, and forecasting with concrete examples.

02

Tool selection without vendor lock-in

How to evaluate frontier LLMs (Claude, GPT, Gemini) and purpose-built marketing/sales AI without ending up dependent on one stack. The criteria we use across paid engagements.

03

An implementation timeline you can defend

Six to eight weeks for a first useful system. Twelve to twenty-four for a fully owned pipeline. The milestones that signal real ownership versus polite dependency on a partner.

04

How to evaluate an AI consultancy

What good looks like, what to avoid, and the contract clauses that signal whether a partner will leave you owning the system or paying a subscription forever.

Watch on-demand

Last month’s session.

If 21 May doesn’t suit, watch the most recent recording. Same skeleton, last month’s vertical lens.

Helium42 Intro to AI Webinar — recorded session

Your hosts

Both founders. Live. Every session.

Helium42 doesn’t outsource webinar delivery. Clwyd and Peter run every cohort together — bringing the technical and commercial perspectives every B2B AI decision needs.

Clwyd Probert

Clwyd Probert

CEO & CTO · Strategy + technical depth

Twenty years in MarTech. Founded Whitehat (HubSpot Diamond partner). 200+ AI transformation workshops delivered to senior European leadership teams. Brings the architecture and tool-selection perspective.

Peter Vogel

Peter Vogel

COO & CMO · Operations + execution

Built and led marketing and ops teams across Europe. Managed €2M+ monthly digital media budgets. Brings the operating-cadence perspective — what works in real B2B marketing teams under real pressure.

Beyond the webinar

If 30 minutes isn’t enough, here’s where to go next.

The webinar is designed as the first step. Some attendees walk away with the framework and run with it. Others want a deeper engagement. Three options:

Discovery call

One-to-one with a founder

30 minutes, no pitch. We map your situation against our methodology and tell you whether we’re the right fit on the first call. Book a call.

AI Newsletter

Weekly AI insights

Practical use-cases, real client wins, and the tools we actually run in production. Free, weekly. Subscribe via the blog.

Questions before registering

What attendees ask before booking.

Six straight answers. Anything else, ask us at the end of the session.

How do I get started with AI for my business?

Start with a 30-minute orientation rather than a six-month strategy. The webinar covers a readiness checklist, where AI compounds in B2B operations, and the typical first three projects mid-market teams ship within 90 days. You leave with a practical view of what to do first, not a vendor pitch.

Is my business ready for AI?

If you have clean enough data to run a quarterly board pack, you are ready for at least three AI projects. The webinar walks through a five-question readiness check covering data hygiene, team capacity, and the smallest meaningful pilot you can run inside one quarter.

What is the webinar actually about?

Thirty minutes, live, founder-delivered. The focus rotates across marketing, sales, and broader business operations depending on the session. Every cohort covers the same skeleton: where AI compounds, tool selection without vendor lock-in, an implementation timeline you can defend, and the two patterns that derail most B2B AI projects.

How long does AI implementation take?

Six to eight weeks for a first useful production system, twelve to twenty-four weeks for a fully owned end-to-end pipeline. The webinar shows the timeline we use across paid engagements and the milestones that signal real ownership versus dependency.

What should I learn before hiring an AI consultant?

Enough to ask sharper questions about model selection, governance, and knowledge transfer. The webinar gives you a framework for evaluating AI consultancies, what good looks like, what to avoid, and the contract clauses that signal whether a partner will leave you owning the system or dependent on them.

Is the webinar really free, with no sales pitch?

Yes. Free, 30 minutes, no slide selling our services. We take a few minutes at the end to point you to relevant next steps if you want them, including paid workshops or a discovery call, but the body of the session is education. You can walk away with the framework alone.

AI transparency

How AI shows up in this webinar.

  • Slides + handouts. Drafts are AI-assisted and human-edited; every claim and statistic is human-verified before release.
  • Live captioning. If captions are enabled in your viewing client, those are AI-generated; we proofread the final recording transcript before publishing.
  • Your data. We do not train external models on attendee data. Registration details are stored in HubSpot under our standard privacy policy.
  • Compliance posture. Helium42 follows the EU AI Act (Article 50 transparency obligations, effective 2 August 2026) and the UK ICO 2025 guidance on AI in marketing.

Save your seat

Register for the next session.

21 May 2026, 17:00–17:30 BST. Live + on-demand. We send the join link 24 hours before, plus the recording within a working day after.

  • Free. No card, no commitment.
  • Live + on-demand. Attend live or watch the recording — same materials, same Q&A transcript.
  • Founder-led. Both founders run every session. No SDR follow-up.
  • One email per cohort. Reminder + recording. No drip sequence.

Or reach us directly

Email info@helium42.com
Phone +44 (0) 208 834 4795

Not the right time?

Get the free AI marketing strategy guide instead.

If you’d rather start with a written framework before joining a live session, the AI Marketing Strategy guide is a self-serve starting point.